20+ YEARS
OF EXPERIENCE
Combined industry expertise
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Expanding your product portfolio and entering new markets can be complex and time-consuming
At Alatea Group, we identify and connect with the right partners and brands to strengthen existing portfolios and drive sustainable growth.
Our team combines fresh energy with over 20 years of hands-on experience in brand selection, distribution negotiations, and international market expansion.
Global expansion
Sales excellence
Sustainable growth
100% CLIENT
FOCUS
Tailored solutions for your business
20+ YEARS
OF EXPERIENCE
Combined industry expertise
100% CLIENT
FOCUS
Tailored solutions for your business
Strategic distribution & sales advisory
Channel & Portfolio Audit
Evaluation of the current sales channels and portfolio to assess their effectiveness and readiness for expansion or integration of new brands, with clear recommendations for improvement.
International Market Expansion
Market Opportunity Identification
Identifying growth opportunities for market expansion and sourcing suitable products and brands for local distribution.
Partner Evaluation
Identifying and evaluating manufacturers and partners for market expansion and new brand integration, with a clear shortlist.
Negotiation Support
Expert support during negotiations and contract finalisation for new brands partnerships and market expansion agreements.
Go-to-Market Preparation
Providing guidance and key information to develop a tailored go-to-market strategy for launching new brands and entering new markets.
Commercial & Marketing Development Support
Commercial Development
Developing sales strategies for new brands and market expansion
Budget planning for commercial activities
Setting sales targets and structuring scalable business plans
Ensuring financial feasibility of portfolio growth and distribution expansion
Supporting partner negotiations and contract finalisation
Marketing Development
Advising on go-to-market and channel planning
Aligning marketing and sales activities
Preparing or adapting marketing plans to support brand launch
Developing marketing tools and recommendations to strengthen brand presence in new markets
Partner with us for strategic growth
Sales & Distribution
Identifying and sourcing suitable brands and optimizing market entry and expansion strategies.
Marketing
Developing effective go-to-market strategies and brand positioning plans for new brands and markets
Finances
Ensuring the commercial feasibility and profitability of brand sourcing, portfolio expansion, and overall business growth.
E-commerce
Maximising online sales performance and scaling digital channels for new brands and markets.
Who We Work With
We partner with companies looking to expand their portfolios by adding new brands and products, increase sales, and enter new market segments.
Our clients trust us to source suitable products, manage partner negotiations, plan budgets and demand, and provide post-launch performance support for sustainable growth
Growth-Focused Brands
Brands seeking sustainable growth, even in challenging market conditions
Expansion-Ready Businesses
Businesses focused on developing and implementing clear sales and distribution strategies for new markets
Logistics Optimizers
Companies looking to optimise logistics and supply chains for market expansion
Why Work With Us
Proven Expertise
Practical expertise and hands-on industry knowledge, not just theory
End-to-End Support
Full-cycle support: from identifying suitable brands and partners to preparing final commercial pitches
Strong Industry Network
A trusted network that helps connect you with the right partners and sales channels
Tailored Approach
Every business is unique — we deliver tailored, practical solutions
Ready to accelerate growth?